Market Researchers News

Working with market models is effective – How you can make predictions and determine market size using model analyses

May 2016

When it comes to calculating market volumes and make predictions about markets in order to determine your own company's position, the problem of unavailable data often arises. This can be due to the fact that there are no adequate databases or that your competitors are unwilling to forward their figures. After all, you are equally unwilling to disclose your data to them. So what can be done?

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Industry Analysis: How to redefine your business strategy

May 2016

There are a lot of companies who are faced with the increasingly faster changes in the market making them feel insecure. How should they react? Are they to adapt their business strategy completely to the current market situation without considering the individual capabilities of their company? The answers to all these questions are best given by an experienced market research company like Market Researchers within the framework of industry analysis.

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Business plan development as an important factor when searching for investors

March 2016

An important area of strategy research is business plan development. Together with competitive market research and M&A analysis it forms the central part of strategy research. Without a convincing business plan the search for funding by banks and private investors will prove difficult. Many companies develop their business plans in-house but it is far more effective and time-saving to outsource them to a professional market research company like Market Researchers.

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Competitive market research as a trend barometer for your company

January 2016

Is it usually your competitors who hold the top ranks when it comes to recognizing the latest competitive trends? Is your company always a little late? The reason for this could be a lack of specific knowledge about your competitors and their behavior. Competitive market research could change this since it closely examines the behavior of your competitors and drawing on this provides predictions regarding their future behavior.

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Strategy Research – Is it a reliable basis for the decision making process in your company?

January 2016

Market research is comprised of many different areas, e. g. the key area of market analysis with its subsections of industry, customer and market trend analysis as well as market segmentation. But a good market researcher can be distinguished from other providers by having specialized in further analyses and research tasks apart from market analysis. Above all, these include procurement and consumer research but also strategy research.

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